OUR CLIENT'S SUCESS STORIES

LEARN how EVOQUE has helped business owners transform vision into reality with tailored solutions for their unique needs

Aruna Kam

Licensed Real Estate Broker

Aruna is a seasoned broker with a natural talent for matching clients with homes that fit their lifestyle — from young professionals looking for walkable communities to growing families ready to upgrade. Her clients love her, and she closes well… but new leads had slowed.

THE PROBLEM:

• She was losing listings to newer agents with stronger digital visibility.
• Her website was buried in Google search for every keyword that mattered.
• Her listings weren’t performing well on search or social.
• She wasn’t consistently capturing referral leads from people who loved her work.
• Her Instagram had beautiful properties, but no engagement and no growth.

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ROOT-CAUSE:

• No Real SEO or Local Search Ranking: Aruna's site wasn’t ranking for searches like “homes for sale in Queens,” “top real estate agent in Queens,” or “buying a home in Queens” No blog content, no keyword strategy, no location pages.
• Generic Online Brand: Her site and bio didn’t convey her unique edge — that she specialized in matching lifestyle goals with home choices. She sounded like every other agent.
• No Lead Capture Strategy: Her website had no downloadable guides, no email opt-ins, no follow-up. People browsed listings and left.
• Underutilization of Social Media: She had great property photos, but didn’t post consistently, never used video or reels, and rarely highlighted herself or her expertise.
• Lack of Community Presence: She wasn’t showing up as the go-to name in her key neighborhoods — online or offline.

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OUR CUSTOMIZED SOLUTION FOR ARUNA:

1. Hyperlocal SEO Strategy

• Keyword research and optimization for each town and property type (e.g., “modern homes in Queens,” “homes with outdoor space Queens”).
• Created content hubs for each community she served, boosting relevance and ranking.
• Optimized her Google Business Profile with geo-tagged photos, reviews, and FAQs.

2. Positioning & Messaging Refresh

• Defined her unique niche: “Helping people buy more than homes — helping them build the lifestyle they want”.
• New brand voice focused on family, flexibility, and community living — not just square footage.

3. Lead Magnet + Email Funnel

• Created a lead magnet: “The Lifestyle Buyer’s Guide: 7 Questions to Ask Before You Move”.
• Integrated it into her site and Instagram bio to capture emails.
• Email sequence nurtured leads with weekly tips, listings, and client success stories.

4. Instagram Strategy That Converts

• Introduced video content: walkthroughs, local hot spots, “why I love this listing” reels.
• Posted consistently using a mix of listings, local recommendations, testimonials, and “day in the life” content.
• Added CTAs and interactive content (polls, DMs, Q&As) to build community.

5. Local Authority Building

• Featured local businesses and events in her blog and Instagram to build SEO.
• Ran sponsored posts and retargeting ads for open houses and niche listings.

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RESULTS THAT MATTER:

• Aruna's site ranked on page 1 for 4 high-intent search terms in her top markets.
• Website leads tripled within 90 days, driven by organic traffic.
• Instagram engagement increased by 400% — reels and walkthroughs drove most of her new leads.
• She doubled her listing volume and had two new referral deals per month from her email list.
• Clients began saying: “I see your name everywhere.”
  

Marcio Sell
Owner of a Technology & Engineering Consulting Boutique

Marcio owns two highly specialized consulting firms in engineering and tech-heavy industries. Despite years of technical expertise, case success, and some high-profile past clients, he recently experienced a significant drop in inbound leads and struggled to scale his business.

THE PROBLEM:

• New clients were increasingly finding competitors online instead of reaching out to him.
• His websites were outdated, barely visible in Google search results, and had low traffic.
• Industry decision-makers didn’t seem to know he offered cutting-edge AI services.
• His LinkedIn and corporate social media accounts were inactive or generic.
• Referral channels had plateaued and couldn’t sustain long-term growth.

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ROOT-CAUSE:

• Zero SEO Strategy: His websites weren’t optimized for search terms that industry leaders would use (e.g., “rail automation consultants,” “AI in railway safety,” “AI consulting for logistics,” etc.).
• No Targeted Content Marketing: Marcio wasn’t publishing thought leadership articles, white papers, or case studies to highlight his authority or innovation in either field.
• Outdated Brand Positioning: Both businesses lacked a clear, modern digital brand identity that communicated their unique value, technical expertise, and cutting-edge capabilities.
• Limited Online Authority: He had few backlinks, minimal presence on directories or trade websites, and his firm wasn’t mentioned in relevant industry searches or forums.
• Poor Lead Funnels: Neither website had proper lead capture strategies (e.g., CTAs, downloadable resources, landing pages, or email sequences), losing potential clients who were actually visiting.

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OUR CUSTOMIZED SOLUTION FOR MARCIO:

1. Strategic SEO Overhaul

• Keyword research focused on Marcio’s niche verticals and buyer personas.
• Full on-page optimization (metadata, internal linking, performance fixes).
• Local and technical SEO enhancements, including structured data for services.

2. Authority-Driven Content Marketing

• Monthly blog posts and technical white papers highlighting Marcio’s real-world expertise and use cases in AI and railroad safety.
• Educational YouTube and LinkedIn video content explaining emerging tech.
• Ghostwritten articles for Marcio to publish on Medium, LinkedIn, and trade publications.

3. Website Revamp & Funnel Creation

• Redesign of both websites to reflect professionalism and technical innovation.
• Integration of contact forms, industry-specific landing pages, and lead magnets (e.g., “Free Risk Audit for Railway Systems” or “AI Readiness Checklist”).

4. LinkedIn Optimization & Thought Leadership

• Revamped personal and company LinkedIn profiles to reflect domain authority.
• Scheduled posting strategy sharing insights, mini-case studies, and news.
• Sponsored posts and outreach to decision-makers in logistics, infrastructure, and tech.

5. Lead Nurturing & Retargeting

• CRM integration and creation of email automation sequences to convert cold visitors into warm leads.
• Retargeting campaigns on LinkedIn and Google to stay top-of-mind for site visitors and past prospects.

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RESULTS THAT MATTER:

• 5x increase in organic website traffic within 3 months.
• Establishment as a thought leader in both the railroad automation and AI consulting spaces.
• A steady stream of qualified inbound leads from search, LinkedIn, and email.
• More credibility in proposal pitches due to a well-positioned digital presence.
  

Andrew Ronald

Business Owner

Andrew runs a stylish, chef-driven Asian fusion restaurant in a competitive food scene. He has invested in top-tier ingredients, a talented kitchen staff, and a beautifully designed dining space. Despite strong reviews from early guests and a solid product.

THE PROBLEM:

• Inconsistent foot traffic, even on weekends.
• Fewer online reservations compared to competitors.
• Limited engagement on Instagram and near-zero visibility on Google.
• Poor response from food bloggers and influencers.
• No-show rates for bookings made through third-party apps.
• Word of mouth was helpful, but the buzz wasn’t sustaining revenue goals—and the restaurant was operating below 70% capacity most nights.

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ROOT-CAUSE:

• No Local SEO Optimization: Andrew’s restaurant didn’t appear in searches like “Fine Restaurants in Jersey City”. His Google Business Profile was half-filled, had only a few reviews, and wasn’t ranking in the map pack.
• Lack of Strategic Social Media & Content: Social media posts were inconsistent, poorly lit, and didn’t tell the story of the food or brand. There were no reels, no trending audio, no behind-the-scenes kitchen content—no hook.
• Website Weakness: The restaurant’s website was a single static page with no SEO-optimized content, no blog, and no CTA to book, order, or subscribe for specials. It loaded slowly on mobile, and didn’t reflect the vibe of the restaurant.
• No Community or Influencer Outreach: Andrew hadn’t reached out to local food bloggers, Jersey City event planners, or TikTok/Instagram influencers—missing on massive free exposure.
• Zero Retargeting or Loyalty Capture: No customer email list. No QR codes on tables. No retargeting ads. One-time diners weren’t becoming loyal regulars.

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OUR CUSTOMIZED SOLUTION FOR ANDREW:

1. Local SEO & Google Maps Domination

• Fully optimized Google Business Profile with menus, photos, hours, reviews, and booking links.
• Targeted keywords for “best Asian restaurant in Jersey City,” “rooftop dining Jersey City,” etc.
• Encouraged 5-star reviews through dine-in incentives and post-meal texts.

2. Social Media Strategy That Drives Cravings

• Instagram and TikTok content strategy with scheduled posts, reels, and UGC.
• Behind-the-scenes chef content, dish prep videos, and trendy food shots.
• Hashtag and location tagging strategy to reach local foodies.

3. Website Overhaul with Conversion Focus

• Sleek, mobile-optimized site with stunning visuals, online reservation integration, and a menu that’s crawlable by search engines.
• Blog with features like “Chef’s Picks,” “Wine Pairing Tips,” and “Upcoming Events”.
• Table QR codes linking to newsletter signup and future offers.

4. Micro-Influencer Partnerships & Community Hype

• Outreach to local influencers for tasting nights, reviews, and tagged posts.
• Partnered with Jersey City food events and charity nights to boost local brand awareness.

5. Loyalty Funnel & Retargeting Ads

• Set up email capture via Wi-Fi login or QR menus.
• Monthly specials and “invite-only” events to drive return visits.
• Instagram and Google retargeting ads for people who visited the website or engaged with posts.

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RESULTS THAT MATTER:

• Online visibility increased dramatically, landing Andrew’s restaurant on “Top 10 in Jersey City” blogs and map results.
• Social media engagement quadrupled, with reels going semi-viral in local foodie circles.
• Average reservation volume up 40% in 90 days.
• Nightly covers filled to 90%+ capacity on weekends, with mid-week loyalty events driving steady footfall.
• Restaurant now has a waitlist for weekend reservations—flipping from “quiet” to “buzz-worthy.”
  

Rita Silva e Silva

Psychologist and Owner of a EMDR Therapy Training Center

Rita had built a powerful, transformative practice centered around EMDR (Eye Movement Desensitization and Reprocessing) therapy, specializing in emotional release, trauma healing, and peak performance coaching.

THE PROBLEM:

• Her training business website wasn’t ranking for terms like “EMDR coaching,” “trauma release therapist,” or “nervous system reset”.
• She relied solely on word-of-mouth and scattered podcast appearances.
• Her brand didn’t explain what EMDR therapy really was or how it could help modern professionals and trauma survivors.
• Her social media presence was inconsistent, generic, and didn’t convert followers into clients.
• Her virtual coaching packages had no sales funnel or clear conversion path.

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ROOT-CAUSE

• Low Keyword Visibility for a Niche Field: She was using terms like “healing” and “transformation,” but not the SEO-rich phrases clients search for when they’re desperate for help (e.g., “anxiety therapist,” “emotional release”, “natural trauma therapy”, etc.).
• Vague Positioning in a Crowded Space: Rita’s messaging didn’t clearly explain how EMDR worked or who it’s for — making it hard for potential clients to feel it was for them.
• No Lead Funnel or Client Journey: Website visitors had no direction, no free resource, no nurturing email flow, no clear CTAs or booking triggers.
• Minimal Video & Personal Connection: Potential clients didn’t get to see or hear Rita, which is critical in such a trust-based field. Her empathy and presence weren’t coming through.
• Underutilized Thought Leadership: Rita had real authority, but it wasn’t highlighted through blogs, testimonials, or expert content that builds trust and boosts SEO.

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OUR CUSTOMIZED SOLUTION FOR RITA:
1. Precision SEO & Niche Keyword Targeting

• Deep keyword research around high-intent queries: “EMDR therapy for trauma”, “natural trauma recovery”, “emotional therapy”.
• On-page SEO overhaul of her site, from headers to image alt tags.
• Local SEO targeting for in-person sessions with Google Business Profile optimization.

2. Brand Messaging & Clarity Redesign

• Crafted a clear positioning statement: “EMDR Coaching for Women Ready to Release Trauma & Reclaim Confidence”.
• Created copy that speaks to client pain points — not just clinical jargon.

3. High-Converting Website & Funnel

• Redesigned homepage with a clear 3-step client journey.
• Added lead magnet: “The EMDR Method Starter Guide: How to Reset Your Nervous System”.
• Integrated online booking, testimonials, and video snippets from sessions.

4. Video Marketing & Personal Connection

• Produced short-form video series of Rita explaining EMDR, addressing client concerns, and offering tips.
• Reels and Stories on Instagram and YouTube Shorts to connect emotionally and visually.

5. Evergreen Content & Email Strategy

• Monthly blog and podcast strategy to drive organic traffic.
• Created a 5-part email nurture series to onboard leads into the EMDR journey.
• Added testimonials and case studies to build trust and authority.

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RESULTS THAT MATTER:

• Website traffic grew by 260% in 6 months — with search traffic accounting for most new client discoveries.
• A 60% increase in discovery call bookings, many saying “I found you on Google” or “I saw your video.”
• Rita now runs a waitlist for her EMDR coaching program, while selling out quarterly mastermind trainings, even internationally.
• Her email list grew to 1,500+ qualified leads, nurturing a pipeline for future launches.
• She was invited as a guest speaker on 3 wellness podcasts as an authority in trauma-informed therapy.
  

Luna Kelly

Personalized Wellness & Habit Transformation Coaching

Luna is passionate about helping women over 35 reclaim their energy, reduce stress, and develop sustainable health habits through holistic coaching. Her programs worked — she had real success stories and deep client relationships — but her business growth had stalled.

THE PROBLEM:

• Her website felt outdated and didn’t reflect her unique energy or process.
• She wasn’t showing up for searches like “wellness coach near me” or “habit change coaching.”
• She had no clear niche positioning, so her message got lost in a sea of general wellness content.
• Her Instagram had quotes and meal pics—but no content that built trust or booked clients.
• She didn’t have a funnel, a list, or a scalable client pipeline — so every month felt uncertain.

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ROOT-CAUSE:

• Generic Brand Positioning: Lina was using vague phrases like “live your best life” and “find your balance” which didn’t differentiate her or connect with her specific audience (busy women juggling career, family, and self-care).
• No SEO Visibility: Her website lacked targeted keywords like “wellness coach for women over 35”, “stress management coaching”, or “holistic health plans in New Jersey”. It wasn’t showing up for local or national searches.
• No Lead Magnet or Funnel: Visitors came to her site… and left. There was no reason to stay, subscribe, or book a call. Luna had no email list and no automated way to build one.
• Underutilized Social Media: Her social presence lacked personality, consistency, and strategy. There were no wellness tips, before/after stories, and use of reels for engagement-driven content.
• Missing Proof & Personal Story: Luna's personal transformation journey — the very thing that inspired her to coach — was barely mentioned. And she wasn’t highlighting clients wins or testimonials either.

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OUR CUSTOMIZED SOLUTION FOR LUNA:

1. Brand Positioning with Soul & Specificity

• Clarified Luna's niche: “Wellness Coaching for High-Achieving Women Ready to Break the Burnout Cycle”.
• Rewrote her brand story to include her transformation and highlight emotional connection.

2. SEO Strategy & Website Optimization

• Optimized her site for keywords like “women’s wellness coach”, “energy coaching for women”, “midlife health transformation”,
• Updated her site layout with strong CTAs, benefit-focused copy, and social proof.

3. Lead Funnel Creation

• Designed a lead magnet: “The Energy Reset Guide: 5 Habits to Reclaim Your Vitality in 15 Minutes a Day”.
• Set up a welcome email series that nurtures trust and fuels curiosity.

4. Content Strategy for Instagram & Email

• Created a monthly content calendar with a mix of education, engagement, and conversion posts.
• Introduced reels and stories showing her behind the scenes, client sessions, and quick wellness tips.
• Weekly email newsletter with short value-packed content to stay top-of-mind.

5. Social Proof & Video Testimonials

• Collected and highlighted written and video testimonials from happy clients.
• Created short form “Client Wins” case studies to post and share regularly.

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RESULTS THAT MATTER:

• Website traffic grew by 180%, with 60% of bookings coming from organic search.
• Instagram engagement tripled, with reels reaching 10x more people than past posts.
• Email list grew from 0 to 800+ in three months, feeding a steady flow of discovery calls.
• Group coaching program launched with 12 paying members — her highest-earning month yet.
• Luna went from “invisible online” to booked out for her 1:1 sessions and is currently planning her first retreat.