Our differentiator is a Systematic Approach to Marketing

THE SOAR FRAMEWORK ™

The SOAR framework ™ is not a one-size-fits-all formula. It is a proven agile methodology designed by Evoque Strategy to evolve with your business and unlock meaningful, measurable, and sustainable growth, taking you from idea to maximum impact at full speed.

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Because Flying Isn’t Enough — You Are Meant to Soar.

picture of a board with processes drawn where it reads SOAR

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strategize with clarity

Goal: Lay the foundation through insight, alignment, and planning.

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What we do for you:

  1. Business Discovery: Deep-dive workshops to understand your business strengths, differentiators, and market positioning.
  2. Competitive Analysis: Identify your niche, market gaps, and competitive opportunities.
  3. Customer Persona Development: Define who you serve and what emotionally moves them.
  4. Strategic Roadmap: Build a step-by-step marketing plan aligned with your short- and long-term business goals.
  5. KPI Alignment: Establish success metrics and tracking systems to ensure clarity and accountability.

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What you will receive: A custom marketing strategy & 60-day roadmap for your business.

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optimizE for growth

Goal: Validate assumptions, refine direction, and scale what works.

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What we do for you:

  1. Test-Learn-Adapt Cycles: Agile sprints to test messaging, offers, and channels.
  2. Funnel Optimization: Review and refine each stage of your customer journey to improve conversions.
  3. A/B Testing & CRO: Constant refinement of website, email, and ad content for better engagement.
  4. Performance Audits: Evaluate SEO, PPC, and content performance to identify areas for improvement.
  5. Budget Efficiency Review: Make every marketing dollar count with smart reallocation based on performance.

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What you will receive: A detailed growth experiment & optimization insights report.

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Amplify Your Message

Goal: Strengthen your brand voice and emotional connection with your clients.

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What we do for you:

  1. Brand Story Development: Build a brand narrative that reflects your mission, values, and impact.
  2. Content Creation: Authentic content designed to educate, entertain, and convert (blogs, video, visuals).
  3. Email Campaigns & Lead Nurturing: Messaging designed to build trust and drive conversions.
  4. Social Storytelling: Cohesive campaigns across channels that inspire engagement and build community.
  5. Visual Identity Alignment: Creative assets that reinforce your brand experience across platforms.

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What you will receive: A comprehensive brand content plan & creative asset kit.

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RISE ABOVE

Goal: Activate the strategy and scale execution across high-performing channels.

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What we do for you:

  1. Website UX & SEO Launch: High-converting, mobile-optimized websites with strong search visibility.
  2. Paid Media Campaigns: High-ROI campaigns across Google, Facebook, Instagram, and more.
  3. Google Business Profile Optimization: Maximize local discoverability and credibility.
  4. Marketing Automation: Set up smart systems for lead capture, nurturing, and sales handoffs.
  5. Full-Funnel Integration: Align your brand, channels, and content into one seamless growth engine.

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What you will receive: A go-to-market launch report + real-time performance dashboard.